Going out on a sunny day to a park or gardens with a picnic basket under your arm, ready to lounge on the grass and enjoy a meal in the great outdoors? Better make sure your snacks include a ham sandwich, pork pies, or cocktail sausage, because 75% of British people feel that a picnic is not complete until it includes one or more of these pork treats. That’s why LovePork.co.uk has created a campaign to rename picnics to ‘PIGnics’.
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