The film “Captain America: The First Avenger”, about a superhero who defends America’s ideals, is being distributed overseas soon. However Marvel Studios was worried about the appeal of the film’s patriotic title in countries such as South Korea, Russia and Ukraine. Marvel, Paramount Pictures’ international team, and distributors in these countries have decided together to rename the film for release in these areas. The action film will be known simply as “The First Avenger” when it is released in these three international markets. It is interesting to note that the name change was presented as a
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brand management move rather than a cultural or political decision.