Daybreak, a breakfast news show staring Adrian Chiles and Christine Bleakley, has been suffering in the ratings lately, and the shows producers are considering renaming it in a desperate attempt to boost its popularity. The program’s ratings figures have dropped below 500,000 recently, and the show’s bosses have been holding emergency crisis meetings to determine how to save their sinking ship. There has been no announcement of what the new name would be as of yet. Changing the name and completely rebranding the show would come at a huge
cost for studio ITV, however they hope that the change will increase the number of viewers and prove to be worthwhile.