New Zealand Radio Station Changes Name of Controversial ‘Win a Wife’ Radio Contest

The Rock, a radio station in New Zealand has a contest called ‘Win a Wife’ where the winner receives an all expenses trip to the Ukraine for 12 nights, $2000 spending money, and their choice of a Ukrainian bride from the ‘Endless Love’ agency. In response to the huge amount of negative feedback and protests to the Broadcasting Standards Authority that the show

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has received, The Rock has decided to rename to competition the ‘Win A Trip To Beautiful Ukraine For 12 Nights And Meet Eastern European Hot Lady Who Maybe One Day You Marry’ contest. The

contest has even prompted a letter of complaint from the Ukrainian Ambassador to Australia and the chairwoman of the Ukrainian Association of New Zealand. In response to the criticism and accusations of sexism and exploitation, the programme director of the radio station, Brad King, stated that the contest is simply a “tongue-in-cheek idea that gives someone the opportunity of a

lifetime to travel on an all expenses paid trip to the Ukraine.”

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