The small town of Altoona, Pennsylvania will soon be renamed to POM Wonderful Presents The Greatest Movie Ever Sold, Pennsylvania. The town agreed to the 60 day naming rights with after director
Morgan Spurlock offered $25,000. The movie of the same name is a tongue-in-cheek lesson in product placement and aims to prove that film-makers can sell anything. Juice drink company POM Wonderful’s $1 Million contribution earned them a place in the title and frequent placements in the film itself. Morgan Spurlock rose to prominence with the documentary “Supersize Me”, a 30 day experiement where the filmaker ate nothing but food from McDonald’s with shocking results.