The Young Men’s Christian Association is undergoing a rebranding overhaul to revamp its image, including renaming itself “The Y”. The 166-year-old US based nonprofit organization is also designing a fresh logo for their new image. The YMCA was the inspiration for the 1978 disco anthem “YMCA”, by The Village People with it’s famous dance moves where dancers spell out the letters with their arms.
The Village People are well known for their catchy dance tunes and on-stage costumed persona’s that portrayed popular gay fantasy stereotypes, such as cowboy, biker, construction worker, native american and GI. Originally targeted towards the gay male demographic, their infectious songs with fun dance moves made them appealing to a wider audience and their hits are still played at dances, parties, and weddings. They are dismayed by the name change to “The Y” but will continue to perform the song as usual at their concerts.